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COLDWELL BANKER COMMERCIAL

180

COMPANIES

40+

COUNTRIES

3000
PROFESSIONALS

SALE

7,081

TRANSACTIONS

WHY COLDWELL BANKER COMMERCIAL?

Owner. Occupier. Investor. Local business or global corporation.
No matter who you are, the challenges remain the same.

The success of the CBC organization lies in its striking versatility. The organization deftly combines a powerful national presence with the agility of a regional market innovator. Each CBC affiliate office has the resources and insight to understand its local market and the expertise to convert this knowledge into tangible value for each client. The CBC organization’s skillful professionals and nimble affiliate offices service a wealth of business categories in markets of any size, with clients ranging from established corporations to small businesses to individual investors.

  • Acquisition and Disposition

  • Market Research & Analysis

  • Capital Services & Investment Analysis

  • Property & Facilities Management

  • Construction Management

  • Startups & Small Business

  • Corporate Services

  • Tenant Representation

  • Distressed Assets

  • Landlord Representation

  • Relocation Services

4 REASONS WHY YOU SHOULD WORK WITH US

CAPTURING UNREALIZED VALUE

Often property owners are not aware of the many intrinsic values their asset may hold. We have an intimate understanding of the market and its trends. We know what the current demand is and what the market seeks.

DIRECT CONTACT WITH MARKET PLAYERS

Our ability to access active market players is key, and the market is constantly shifting. We have a built a long list of direct contacts and strong relationships from years of marketing and ongoing involvement in the market.

DIRECT CONTACT WITH MARKET PLAYERS

We feel that it is critical to work closely with our clients to formulate a specific marketing plan for each transaction, one that the market would respond to. We have access to a marketing and technology platform that was built for the successful marketing of your property.

CONNECTED TO A GLOBAL BRAND

CBC has one of the largest domestic footprint in commercial real estate.

OUR MARKETING MADE JUST FOR YOU

In order to maximize the value of an investment grade property, effective marketing is critical. The goal of Coldwell Banker Commercial 618 - NRT is to package the property appropriately and distribute to as many qualified buyers and agents to create competition. In order to achieve this goal, we will successfully implement the following marketing plan:

VALUE OF THE PROPERTY

  • Compile all lease information to generate a proper rent roll

  • Use rent roll to generate a financial summary page incorporating operating expenses, vacancy and reserves

  • Gather market information of similar sold properties to determine market cap rate

  • Analyze similar leases to determine potential areas that would effect the value
    of the property

  • Take into consideration any other factors that could increase or decrease the value of the property

PROFESSIONALLY PACKAGING THE PROPERTY

These services will be provided and distributed to the market after execution of an exclusive listing representation agreement:
 

  • Description of property with area information, photographs, tenant summary and demographics

  • Use of current technology and graphics to incorporate professional aerial maps including the surrounding commercial and residential activity as applicable

  • Valuation of the property with appropriate detail regarding tenant rent roll, income, expenses, debt, etc

  • Comparable market lease and sale information

STRATEGIC PROPERTY PROMOTION

Promotion will consist of the following after execution of an exclusive listing representation agreement:
 

  • Promotion to all qualified agents in the area with immediate exposure of property to many qualified investment real estate brokers

  • Direct promotion to qualified local and out-of-state owners/buyers from our database - Such Buyers may include REIT’s, national syndicates, large partnerships, local individuals and institutional clients

  • High impact ads may be placed in carefully selected regional and national newspapers

  • Use of Coldwell Banker Commercial network for promotion in which there are 200 affiliate offices throughout the United States including 3,000 agents

24 MARKETING STEPS WE TAKE FOR YOU
1

  • Prepare property brochures, property packages, electronic marketing materials and other miscellaneous marketing materials

  • Distribute property information to Coldwell Banker Commercial affiliates and internal professionals

  • Enter listing information on CBCWorldwide.com, Loop Net, Property Line, Catylist, CIMLS, Commercial Search, and Craigslist

  • Enter listing information on CCIM website with direct access to more than 7,000 CCIM designees

  • Enter property into Teamwork PM, our project management tool which includes timelines, documents, so you have 24 hour access to all necessary information.

2-3

  • E-mail marketing package to all members of the local commercial real estate community

  • E-mail marketing package to 7,000 members of CCIM organization

  • E-mail marketing package to 3,000 Coldwell Banker Commercial professionals

  • Marketing meeting with clients to review progress

4-16

  • Direct mail and personal follow-up to targeting prospects in database  

  • Place property in Coldwell Banker Commercial’s Wall Street Journal full-page ad

  • Constant marketing through the national Coldwell Banker Commercial organization

  • Marketing meeting with clients to review progress

16-20

  • Compile all lease information to generate a proper rent roll

  • Negotiate with interested parties

  • Prepare Letters of Intent

  • Assist with Due Diligence

  • Marketing meeting with clients to review progress

20-24

  • Transaction Closes

  • Public relations effort (Social Media, Announcement)

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